The media have long assocaited space hoppers with happy times and we have seen many magazines and television programs using the space hopper to add that little bounce to ratings.

Idents or Station identification is the practice of a television station or network identifying itself, typically with a theme or brand name.

We have seen space hopper idents on BBC, Sky and now UK Gold - the home of re-runs it was no surprises that they would copy.

On April 4, 2007, UKTV Gold unveiled a new on-air identity centred around a branded golden space hopper. Playing to contemporary trends toward 1970s nostalgia, and emphasising the station's re-run content. New live action idents featuring the branded space hopper began airing from April 5th 2007.

The 12 new idents, produced by creative agency Karmarama, show policemen and Vikings bouncing around on gold UKTV spacehoppers.